Position Paper On Negative Campaigning In The Local Politics Essay

Position Paper On Negative Campaigning In The Local Politics - Essay ExampleThis is perhaps the alone close for its dislike with the general public. The medium for ostracize candidacy can include ads, speeches, pamphlets etc. but is nearly successful in ads especially in modern elections. Trevor Parry-Giles and Shawn J. Parry-Giles in their paper Embracing the Mess Reflections on Campaign 2000, believe that modern politics has degenerated gravely. They take issue with a section of academics who believe that the trouble of minus forceing and especially negative advertising has been greatly exaggerated. The two contend that the issue of negative campaigning and its harmful effects ar underestimated. They do agree that the most used negative ads are contrast ads which show a difference in position between a candidate and his opponent. even they also point out that negative ads that insult, that are false and misleading and plain dangerous amplify under the radar of mainstream media (722).Before we go any further, we need to explain exactly what is meant by the name negative campaigning. Richard R. Lau and Gerald M. Pomper in their paper Effectiveness of Negative Campaigning in U.S. Senate Elections describe negative campaigning as focusing on the defects of your opponents, be they campaign policies or personal failures. Positive campaigning is the uncomplicated opposite, with the focus on a candidates own persona, his policies, strengths and successes. Early studies in experimental research have indicated that plenty were indeed repelled by negative campaign ads which in turn led to low voter turnout. fresh research, which has been generally survey research, on the other hand vindicates the view that people may be influenced to a greater extent by negative campaigning than they would like to believe. Psychologically it has been attributed to the fact that humans are wired to reply more to negative information than the positive. As explained by Paul Martin in his essay, Inside the Black knock of Negative Campaign Effects Three Reasons Why Negative Campaigns Mobilize mans involuntary stimulation to negative information is primeval, generated by the need for a quick response to what can be a panic to us. Martin cites a host of critics and theorists to prove that negative information generates a quick and heightened level of sentience in people. He claims in his paper that a predisposed susceptibility to negative information or in this case negative campaigns move people toward political participation rather than away from it.Though there is matte up to be a preponderance of negative campaigns today, they have been around for decades. A famous negative campaign ad was the Daisy ad utilized by Lyndon B. Johnson to defeat Barry Goldwater in the 1964 U.S. Presidential elections. The ad shows a tender girl counting the petals of a daisy, symbolizing innocence and fragility. The image of the girl then is replaced by the mushroom-s haped cloud cloud effect of a nuclear explosion. The point of the ad was to convey to the American people that only Johnson was equipped to handle the responsibility of being the President of a country with nuclear power. Johnson won by a landslide. According to Martin, negative campaigns work in three ways to influence voters. They raise awareness of pertinent public issues they stimulate anxiety about a particular candidate and influence perceptions of a close and tight race