BUS599 MoD 1 Case Assign Essay Example | Topics and Well Written Essays - 1500 words

BUS599 MoD 1 Case Assign - Essay Example Whole Foods Market tangible resources are categorized into the three dimensions: organizational resources, the financial resources, physical resources, and technological resources. Its core values include selling of the highest organic and natural products, satisfaction of the customers, support of the team member excellence and happiness, caring about the environment and our communities, and creation of wealth through growth and profits. Through the core values, the company has developed aids through core competencies, which give them a competitive advantage among its competitors. Whole Food Market’s strategy goals is based on supply and demand and placement. The company is actively determined to meet supply and demand by investing a great amount of resources into political reform in regard to organic farming, carrying out R&D to provide high quality products & services, & engagement in outsourcing to ensure efficient production of its products and services (Harasta and Hoffman, 2007). On the side, placement acts as a guidance for setting strategic goals such as; development of the supportive nutritional, investment in the sales and financial research, etc. (wholefoodsmarket.com, n.d.: 2011) Based on the financial reports from the fiscal years, 2005 to date, the profit margin for Whole Food Market has been generally decreasing (United Natural Foods, 2011; UNFI, 2011). The decrease has been largely attributed to the rising costs of goods and increased debts. In addition, compared to its competitors, Whole Foods Market has recorded low EPS and extremely low revenues (McLindon, et al., 2012). According to Yahoo Financials, Whole Foods Market capitalization has increased. The marketing of Whole Foods Market is not that effective as compared to its competitors hence necessitating the need for R&D to help it maintain a steady and upward market capitalization, which is essential in